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Regional Branding » Boston » Philadelphia » Pittsburgh » KIP » Northeast Ohio » Lancaster » Lehigh Valley » Columbus Campus Visit Magazines » Boston » Philadelphia » Pittsburgh » Northeast Ohio » Custom Cover Wraps Web Sites » StudyBoston.com » Onebigcampus.com » Thecollegecity.com » Campuscentral.org » Campusvisit.com » PlusCollege.com » easyColumbus.com » KIPonline.org Brochures » easyColumbus Guide » Multicultural Boston Guide » Field Specific Brochures » The Fortune Teller » International » Guide to Lancaster PA » Should I Stay? Research Study » College Destinations Index » Programs of Study » Student Culture Pass Advertising » Outdoor » Print » Airport Dioramas » Displays Special Travel Promotions » Philadelphia & Boston Travel Kit » Boston & Philadelphia Hotel Backsack » AMTRAK Buy 1 Get 1 50% Off Portfolio - Regional Branding - Pittsburgh "The Campus Visit / Pittsburgh initiative enhances the individual marketing efforts of area colleges and universities. The materials specifically address the interests and concerns of students and parents." Yvonne Hennigan, Executive Director Pittsburgh Council on Higher Education Developed in collaboration with the Pittsburgh Council on Higher Education (PCHE) and launched in September 2002, a major goal of this initiative was to recast Pittsburgh from "the Steel City" to "the College City". During our research phase, we uncovered that the region has the sixth highest concentration of college students in the country; a data point that has served as an anchor for our creative messaging.