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Portfolio - Regional Branding - Lehigh Valley
"We have a vested interest in the student market."
Mary Anne Bungerz
Lehigh Valley Convention & Visitors Bureau
Spearheaded by Lehigh University, this effort was initially funded by a StayInvent grant from Pennsylvania's Department of Community and Economic Development. With focus on off-campus activities that improve the enrolled student experience, this initiative was also designed to enhance the admissions efforts at all six area colleges and universities.