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Portfolio - Regional Branding - Columbus
"easyColumbus will help us do a better job of engaging students ... and telling our story. We're pretty confident that once students get to know Columbus a little better, they'll love us ... and have more reasons to start their future here."
Mayor Coleman
easyColumbus was initiated by Compete Columbus to raise the profile of Columbus as a great city for college students and young professionals. The intended outcome is for a greater number of locals and out-of-staters going to college in Columbus to graduate and stay on to become young professionals working in the area. With support from The Columbus Foundation, The Columbus Chamber, Experience Columbus, The Columbus Dispatch, 11 area colleges, and the City, Collegia was able to create a message, a strategy, and tactics that encourage college students to engage with the city of Columbus and to get involved through internships and community service. We made Columbus "easy" to get to know and to love.