Economists estimate that eighty-five percent of jobs created in the next ten years will require a B.A. or better. As a result, success in the new economy, if not survival, will depend on the ability to attract and retain talented young knowledge workers.
For this reason, colleges and universities now take center stage in many local economic development plans. Several of these regions have turned to Collegia for help developing and managing regional collaborations rooted in higher education. This is what we do . . . "connecting colleges and communities" . . . and what we can do for you.
Some examples:
Collegia creates innovative strategies and programs to attract, engage, and retain college students. We believe a college graduate's decision to enter the local workforce depends in part on that student's connection to the area built over the course of what we've termed the "College Student Life Cycle."
A student's priorities differ dramatically depending on where they are in their college career. Examples of successful strategies and tactics developed for each stage include:
| Attraction: | Regional branding |
| | Destination and youth marketing |
| | Campus Visit programs and guides |
| | Travel services and discounts |
| | Campus Visit Tool Kit Ad |
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| Engagement: | Regional student guides and Web sites |
| | Off-campus special events |
| | Inter-campus student leadership |
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| Retention: | Mentoring, intern/externship,
and job placement programs |
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| Cycle-wide: | Alliance formation and management |
| | Tactical fund development |
| | Strategic communications |
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