Collegia's specific area of expertise is Connecting Colleges & Communities. Its founders have a decade of experience working with regional stakeholders (government, civic, corporate, and academic), helping them leverage their higher-education clusters to improve the economic well-being and vibrancy of their respective regions.
Serving as strategist, catalyst, and facilitator, Collegia has created several public-private partnerships that serve as models for other regional revitalization efforts. Their creative solutions continue to earn the attention and respect of the nation's major universities, media and policy makers.
Collegia provides the following specialized services:
- Collaboration Development
- Regional Branding
- Student Yield & Retention
- Student Perception Studies
- Alliance Management
- Strategic Communications & Publishing
- Campus Visit Programs
- Youth Marketing Initiatives
Todd Hoffman, President & Founder, Collegia
The focus of Collegia is a natural fit for Todd. Marrying his studies in economics; affinity towards architecture & urban planning; and award-winning career in tourism marketing, Collegia's first college-centric initiative was Campus Visit ® / Boston. This regional collaboration uniting tourism and higher education is now in its tenth year and continues to deliver positive dividends for its 19 college partners, 15 hotel partners, and Greater Boston as a whole. This unique "win-win" partnership now serves as a template for other Collegia collaborations in place throughout the U.S. where workforce development and graduate retention are the top priorities. Having introduced the notion of the "college student life cycle", which views the eventual young professional as transitioning through three distinct phases (prospect, student, graduate) requiring three distinct tactical approaches, Todd is often called upon to speak on topics ranging from Brain Gain to Courting the College Visitor. Whether the goal is "rolling out the red carpet" for campus visitors, elevating a region's profile as a college hub, increasing tourism revenues, improving student enrollment, or encouraging grads to stay put, Todd . . . and his Collegia colleagues . . . infuse a unique blend of process, passion, experience and creativity into every project they undertake.
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